About Us

Basic Intuition is the physical and emotional feeling you get about something but can't place a finger on where it comes from. This is how I felt when I came up with the name of the brand. I knew I wanted to get into the fashion industry with no clue how or why. 

I finally decided to switch gears and turn some energy towards Basic Intuition, a collection of exceptional designs printed on quality fabrics. Focusing on quality material, one-of-one designs, and sustainability, Basic Intuition reflects the epitome of quality over quantity. Innovation being the main factor alongside aesthetics, Basic Intuition has brought unexpected shapes with clever details, functionality and a new luxury feel with a contemporary price point.

Toronto is where Basic Intuition was born. The brand is run out of my apartment and a handful of coffee shops and bars around the 6ix.